@nike instagram in-feed
For our launch-hero IG post, we opened with our beautiful CGI asset that emulated A’ja’s signature grill. We also incorporated A’ja’s “Qualifying List” that speaks to who she is and how she plays the game.
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@nike instagram story
@nike instagram in-feed
For the accompanying BTD in-feed post, we wanted to keep it simple and just show A’ja rocking the product.
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@nike instagram Story
For the launch of the A’One’s second color way launch, O.G. Pearl, which was named after A’ja’s Grandmother, we utilized a mix of on-body imagery as well simple and clean studio product shots.
We used a mix of looping Mp4’s and polished stills to drive traffic to the main IG In-feed post. Adding stylized quotes help contextualize and validate the product.
@nike instagram story
For this Behind-The-Design Story, we used some fun animated illustrations to highlight product features and A’ja styled easter eggs. The story also links a BTD reel as well as a direct link to purchase the A’One on dotcom.
@nike instagram Post
This was more of a grittier BTS style post, so we used some textural imagery and graphic elements to accompany the motion piece in the first frame.
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@nike instagram Post
For our first and only In-Feed post for this color way, we stuck with our proven method of mixing still and motion while also using a variety of polished studio shots mixed with blurred layered imagery to create a textural and tactile feel.
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