3-time WNBA Champ, A’ja Wilson finally released her first signature shoe, the A’One. Our goal was to amplify her iconic and unapologetic style with storytelling that stayed true to A’ja as a player, a person, and a role model.
-
Consisted of about 80 digital deliverables spanning across Nike’s owned and social channels.
-
I helped inform the on-body photoshoot with A’ja
Laid out, designed, and delivered all 80 digital deliverables
Helped the team edit and craft unique motion pieces for digital and OOH executions
-
The first colorway, Pink A’ura, sold out within five minutes of launch. (Peep story)
